How Americans’ Views on Sexual Morality Have (and Haven’t) Changed in the Last 20 Years
July 2, 2020 by Justin Lehmiller
According to Gallup’s 2020 Moral Issues Survey, Americans’ views on sexual morality continue to become more liberal overall. In fact, for many of the issues on this survey, Gallup recorded the most liberal views on record.
Among the more notable changes are that Americans are increasingly comfortable with same-sex relationships, sex between unmarried adults, divorce, and having children outside of marriage. However, while significant shifts have occurred in those attitudes in recent years, Americans’ attitudes toward a variety of other sex-related issues—especially things like abortion and infidelity—have not changed all that much.
Check out the table below for a closer look at the numbers and how they have changed over the last two decades. Note that Gallup started asking about most of these topics in 2001-2003; however, they added more issues to the list around 2013 (including pornography, birth control, and sex between teenagers), which is why I put that year in the table as a reference point.
Percentage of Americans Who Think Each Behavior Is Morally Acceptable (Gallup, 2020)
As you can see, the most dramatic change to occur is that a large majority of Americans now believe that gay and lesbian sexual relations are morally acceptable. Public opinion on this issue has shifted in a major way since 2001. Back then, most Americans believed that same-sex behavior was immoral; however, that has notably changed alongside the important social and political gains made by the LGBTQ+ community in recent years, including the fact that same-sex marriage is now legal throughout the nation (the result of a Supreme Court decision in 2015).
Sex between unmarried men and women and divorce were rated as the most morally acceptable behaviors in 2001, and they continue to lead today. By contrast, both consensual non-monogamy (specifically, polygamy) and non-consensual non-monogamy (cheating) continue to be the least accepted.
However, it is interesting to note that the number of Americans who think polygamy is morally acceptable has almost tripled over the last 20 years. It would be interesting to know whether moral acceptance of other forms of consensual non-monogamy—by which I mean polyamory, open relationships, and swinging—has changed over this same time period. However, Gallup has not inquired about the acceptability of these relationship configurations in their surveys, which means we can’t really say what, if any, changes have occurred. I would certainly hypothesize that their perceived acceptability has likely increased as well (especially in light of how interest in open relationships has surged over time), but we need more data to know for sure.
It’s also worth noting that while attitudes toward abortion have remained very stable since 2001, attitudes toward stem-cell research have become quite a bit more favorable during that same time period.
As for the additional issues asked about in 2013, we can see that there have been some slight shifts in the moral acceptability of porn use and sex between teenagers; however, most Americans appear to find these issues morally unacceptable, which is interesting considering how common these behaviors are—most people have sex as teenagers and most people use porn at some point. By contrast, use of birth control is almost universally perceived as morally acceptable, with 9 in 10 Americans saying so.
With all of that said, it’s important to highlight that while Americans’ sexual attitudes overall are increasingly liberal, the numbers in the table above indicate that many Americans continue to hold quite conservative sexual values. This cultural divide is regional, with attitudes being more liberal in the northeast and west, and more conservative in the south—and that helps to explain why sexual morality issues are much more controversial in some states than others.
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Dr. Justin LehmillerFounder & Owner of Sex and Psychology
Dr. Justin Lehmiller is a social psychologist and Research Fellow at The Kinsey Institute. He runs the Sex and Psychology blog and podcast and is author of the popular book Tell Me What You Want. Dr. Lehmiller is an award-winning educator, and a prolific researcher who has published more than 50 academic works.Read full bio >